By Alexander Evdakov
If you are a skeptic about the value of a good
logo design then
this article should wide your perception about
logo recognition. First, picture this: a royal
blue triangle with a circle inside of it. If
you think of this for a minute you can probably
recall what company uses this logo to brand
itself. If you thought of America Online, you
were right.
A great logo design can make or break a business.
Little kids as young as the age of one recognize
McDonalds when you drive it, not because they
read it on the sign, but because they remember
the logo. As for older people our minds are
clogged with many other things and a great logo
will always be remembered if created properly.
The creation process is always unique and a
great logo design is usually defined as "I
know it when I see it." Which is true,
because if its great, you will have an extreme
emotional change. Whether it is excited, shocked,
astonished, flattered, etc. Something that will
make you go to the extreme will make you remember
that wonderful logo
design.
