Search Engine Optimization can open your business to unlimited opportunities. There are no official books and laws in implementing the technique—for it depends on the business owner or the professional he or she will hire figuring out the strategies that work. However, though professionals are free to innovate with their own tactics, they still have to refer to thewebmaster guidelines provided by searchengines. Primarily the algorithm updates are the rule that counts especially in Google; and you can never disregard them if you aim to rank inworld’s most visited SERP.
I started SEO years ago when there were no Panda nor Penguin updates yet. I have learned link-schemes and other unethical techniques when I was freelancing for a particular client. Being a beginner, I was not aware of what white-hat or black hat techniques were. I just do what my client requests me to do, until I equipped myself through readings and hands-on practices on how to do the job the “clean” way.
Looking back to my experiences together with my teammates, we can conclude that SEO has come a long way considering all the changes made by Google to enhance user experience. But all these became a good test of who among all can last in the industry and continue to adapt with the challenges imposed by Search Engines.
Like many SEO professionals, we have learned through our mistakes, making us careful in implementing every available technique to drive success to our clients. We have stumbled to different websites, and some of them have mistakes of their own. Though the mistakes aren’t that terrible, they should have been easily avoided.
What are the SEO mistakes that business owners and Internet Marketing Professionals have to avoid?
Low-Quality Website Content
We are not only referring to poor quality and duplicated articles, but also websites filled with advertisements. One of the most important change Google’s Panda update contributed to SEO is the promotion of websites with plenty of original and quality content in SERPs. Good content has today become a backbone of On-site SEO that is of equal importance with its Off-site counterpart.Recently, Google rolled-out Penguin 2.0, an algorithms update to combat webspam and reward websites with quality content. Also, Matt Cutts gave two points to create an SEO-friendly website—improve design and user-experience.
No Off-Site SEO Strategy
Inbound links to your site is highly essential to rank in major SERPs like Google, Yahoo, and Bing. Though in the recent Penguin update, many concludes the link building is near dead, it is actually not. The key is creating inbound links from authoritative sites where you can gain positive exposure and branding.
Be cautious on hiring people to build links for your site. Penguin is very strict when it comes to spammy links, and you cannot afford your website getting penalized for Link-building malpractices.
Being Enticed with Low-Priced SEO
Though there are services offering low prices for quality service, most of low-priced SEO also offer low-quality service. SEO is broad in context, it comes with plenty of strategies that can benefit the website from proper guest blogging to content marketing. There is nothing worse than getting a spun articles which are stuffed with keywords. Well, this is so old-school, and not something that should be done by a reliable website. Do not taint your business reputation because you are trying to save some from your promotional budget. It is better to get no results at all than getting a negative one.
Improper Distribution of SEO Tasks
As what we mentioned above SEO is broad. It means that it incorporates plenty of techniques to lead the website into online visibility. Hiring a team of professionals is your best bet if you want SEO strategies to be given ample focus in its implementation. You can hire people to do your web content, and hire another for your social media, or go for people who offers the complete package. As always, you are free to find cost-effective ways to achieve your goals. However, always remember that in internet marketing, hard work and focus are necessary for success.
More informations in this link: http://www.wordtracker.com/academy/learn-seo/getting-started/seo-mistakes